Brand

This is about the brand of EB CARD and Cashbee BI.

Cashbee

BrandDirection

It’s the brand of a small payment prepaid card, which can be used not only in distribution industry (e.g. mart, department store and etc. with Lotte membership), but also in a broad range of transportation industry.

USP : can be used in a broad range of distribution industry, not to mention small designated stores like a convenience store

Brand Direction : easy and simple ‘Money of New Concept for Modernist’ for both distribution and transportation, which is clearly differenced from competitors whose brand image is stuck to transportation.

Naming Direction

To be associated with product category: distribution image = transportation image

Easy enough for common target segments: comfortably accepted to all ages and both sexes

With short syllables enough to connect to partnership cards and SVC later

Target

All ages and both sexes regardless of their occupation and credit status

Design Direction

Naming: rationality > emotion

Design: emotion > rationality

Cashbee Designs for a general card

  • Cashbee Designs for a general card first - card front
  • Cashbee Designs for a general card second - card back
  • Cashbee Designs for a general card third - card back

Cashbee Designs for the youth

  • Cashbee Designs for the youth first - card front
  • Cashbee Designs for the youth second - card back